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Meet Our



Director of Operations

Nicole Fitt has more than 14 years of experience with strategic and communication leadership within the procurement and hospitality industries. Fitt provides overall guidance for all P.Harrell Wines operations, communications and charitable functions that support the company’s mission, vision, values, and strategic objectives.

Before joining P.Harrell Wines, Fitt worked for Gap, Inc. in several capacities, negotiating and procuring printed materials and retail store fixtures for Old Navy, Old Navy Outlet, Gap and Banana Republic brands. Fitt focused on implementing metrics to best manage inventory, cost savings, and service levels on project deliverables.

Fitt is involved with various non-profit organizations within the Sacramento/Bay Area. She attended Hampton University and earned her Bachelor of Arts degree from California State University, Sacramento. She lives in the Sacramento Area with her husband and three amazing daughters.